We were discussing about why certain products do well in some countries and why others don't in Copywriting class the other day. The subject was 'Why Milo did well in Malaysia but not in China?' The Chinese preffers Ovaltine compared to our all time favourite drink. Why is that? Apparently, it's because Milo is associated with sports and sports in China is not something that they look higly upon.
'Mothers in China want their kids to go to the best schools and succeed in life. Sports is an alternative to those who are not doing so well (to put it nicely)' my lecturer said.
Ovaltine in China is marketed as 'brain food' which is why Chinese mothers buy Ovaltine. They want their kids to be smart. I see. So sports are for dummies? The first thing that came to my mind is this fella down here. Poor Lin Dan. Maybe he didn't get enough Ovaltine. Probably drinks Milo instead.
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